'Genesis’s aim is to lure Jaguar Land Rover customers'

Last week Jaguar Land Rover formally announced its “Reimagine” strategy, its renaissance, rightsizing, repurposing, reorganising and rationalising. Its words, not mine. At the same time, Genesis was quietly setting up shop in Britain via its recently formed company, Genesis Motor UK. By Spring, it’s expected to unveil its preliminary product, pricing, and sales and servicing plans.       Genesis